For example, a lot of sunscreens tested by AMA Labs, a testing facility based in the US, have been found to be mislabelled due to alleged fraud by the testing lab.” Sunscreens testing at lower SPFs in independent tests is not a new phenomenon, and there are a lot of possibilities. “Not necessarily, although that’s possible. After Racz shared her results online, digital skincare communities blew up, with some bloggers scaremongering that K-beauty products were no longer safe to use, while others pointed out that the entire Asian beauty market wasn’t to blame for one brand’s scandal.ĭoes this mean Purito deliberately misled consumers? The results rated the sunscreen’s true protection at SPF19, not the SPF50+ it retails as, or Purito’s self-reported SPF84.5. It started to unravel when Judit Racz, founder of ingredients glossary INCI Decoder, became suspicious and sent samples of the sun-cream to an independent laboratory for two separate tests, one in-vitro and one in-vivo. Fans were also impressed that such a high broad spectrum SPF could be achieved with only two organic filters – three percent Uvinul A and two percent Uvinul T – a formula that seemed unlikely to the cosmetic chemists and ingredients specialists who started questioning Purito’s label claims.īut it appears the bestseller was indeed too good to be true, with users were reporting being sunburnt while wearing the product as directed, even when reapplying often and liberally. A Korean product, it was praised for its high sun protection, just-right hydration, and its lightweight feel that didn’t leave a white cast. A cult beauty favorite of skincare aficionados and beauty editors everywhere, Purito Centella Green Level Unscented Sun SPF50+ has topped best sun-care lists since its launch.
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